New Service Development: Creating Memorable Experiences
by James Fitzsimmons,Mona Fitzsimmons,James A. Fitzsimmons,Mona J. Fitzsimmons
ISBN 13: 9780761917427
Format: Paperback (344 pages) Publisher: SAGE Publications, Inc Published: 21 Dec 1999
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ISE Service Management: Operations, Strategy, Information Technology
by Sanjeev K. Bordoloi,James A. Fitzsimmons Seay Professor of Business Emeritus,Mona J. Fitzsimmons
ISBN 13: 9781265075538
Format: Paperback (544 pages) Publisher: McGraw-Hill Education Published: 22 Mar 2022